2 min read
We read a job ad for a 'Digital Marketing Manager' today and laughed.
Not in a good way.
'This needed to be shared', we immediately thought.
We've written at length about why true Digital Marketing Specialists don't exist and how important it is to understand the real scope of digital marketing when hiring and building your digital marketing team.
This is why a job ad that lists an exhaustive range of digital marketing skills as a requirement attached to a mediocre salary package does 2 potentially damaging things:
1. Devalues Digital Marketing Skills in general
2. Risks spreading and creating a precedent that the expectations are acceptable and/or reasonable
To someone who has been in the industry for 15+ years, it can sometimes feel a bit like this is the expectation of what's possible:
We won't name the employer or post the full ad, but here is an excerpt of the listed abilities required:
The Salary Expectation?
AUD $40,000 - $49,999 plus super*
We hope this serves as an education piece for businesses to consider when hiring for digital marketing skills.
For job seekers in the digital space, understand that digital marketing knowledge gaps exist and most importantly, don't underestimate your worth.
There are many salary reports online with useful data. One tool (for Australia employees) Hudson's salary calculator gives up to date salary information to help you get a better understanding of what you're really worth.
* For a comparison, 'Digital Campaign Manager' in Perth is listed in Hudson's calculator as AUD $85,000-120,000