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Why Job Ads Like This Are Damaging The Digital Marketing Industry

19/5/2017

4 Comments

 
2 min read
We read a job ad for a 'Digital Marketing Manager' today and laughed.
Not in a good way.
'This needed to be shared', we immediately thought.
​
We've written at length about why true Digital Marketing Specialists don't exist and how important it is to understand the real scope of digital marketing when hiring and building your digital marketing team.

This is why a job ad that lists an exhaustive range of digital marketing skills as a requirement attached to a mediocre salary package does 2 potentially damaging things:

1. Devalues Digital Marketing Skills in general
2. Risks spreading and creating a precedent that the expectations are acceptable and/or reasonable

To someone who has been in the industry for 15+ years, it can sometimes feel a bit like this is the expectation of what's possible:
Keanu Reeves Matrix image copyright
We won't name the employer or post the full ad, but here is an excerpt of the listed abilities required:

​Key Abilities
  • Google adwords expert.
  • Understanding of Influencer marketing.
  • Social Media Marketing.
  • SEO.
  • Video creating and editing.
  • Photography and editing.
  • Create advert campaigns inline with the company style guide.
  • Blog writing and content creation.
  • Measuring and reporting on the performance of all digital marketing campaigns.
  • Design, build and maintain our social media presence.
  • Identify trends and insights, and optimise spend and performance based on the insights.
  • Plan, execute, and measure experiments and split conversion tests.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

The Salary Expectation?

AUD $40,000 - $49,999 plus super*

In Conclusion

We hope this serves as an education piece for businesses to consider when hiring for digital marketing skills.

For job seekers in the digital space, understand that digital marketing knowledge gaps exist and most importantly, don't underestimate your worth.

There are many salary reports online with useful data. One tool (for Australia employees) Hudson's salary calculator gives up to date salary information to help you get a better understanding of what you're really worth.

* For a comparison, 'Digital Campaign Manager' in Perth is listed in Hudson's calculator as AUD $85,000-120,000 

​
4 Comments
Gaura Heera link
20/5/2017 12:13:46 am

Well thanks for sharing your thoughts and services, I really appreciate it.
I am facing some problems in online visibility and marketing that’s landed me here, when it comes to secrets of digital marketing people says do not give it free but your information helps me a lot. But after reading your information I have to rethink about my strategy.

Reply
MACH Digital
20/5/2017 09:34:34 am

We're really glad to hear the information has been helpful to you Gaura.

If there are any specific questions you'd like to know more about please let us know and we'd be happy to reply or feature it in an upcoming blog post.

Reply
Emma Bell link
21/5/2017 02:12:46 am

I agree with you. Love your Thoughts I have seen lot information on internet who tell about these types of services. But Creating quality content, growing your social audience, and providing value are the best way to build a successful Content is the Key of success.
It takes time and patience, Thanks again.

Reply
MACH Digital
21/5/2017 08:08:36 am

Thanks Emma, we appreciate you taking the time to comment and are really glad to hear that the article resonated with you.

Reply

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