Digital Marketing Specialists Don't Exist
Are you tired of hunting unicorns?
The reality is that true 'digital marketing specialists' (someone who is 'an expert in everything'), like unicorns, don’t really exist.
The breadth and depth of specialisation is far too great and it’s becoming more complex and sophisticated all the time.
The personality traits of these staff are different too. Finding someone who is highly technical at code/implementation, but also wonderfully creative and able to write engaging content or manage social media is like looking for your proverbial needle in a hay stack.
The reality is that true 'digital marketing specialists' (someone who is 'an expert in everything'), like unicorns, don’t really exist.
The breadth and depth of specialisation is far too great and it’s becoming more complex and sophisticated all the time.
The personality traits of these staff are different too. Finding someone who is highly technical at code/implementation, but also wonderfully creative and able to write engaging content or manage social media is like looking for your proverbial needle in a hay stack.
There is a digital marketing skills gap.
It’s OK to ask for help.
Australia in particular faces a shortfall of digital marketing professionals over the next decade. An Economist Intelligence Unit survey on digital marketing in July 2016 revealed that most marketers lack the skill sets needed to understand today's marketing data; this includes utilising big data and properly segmenting data, as well as an understanding of databases and back-end technology.
The survey adds that "82% of marketers state that career skills have changed, with 37% indicating they don’t have the skills required to analyse and understand the vast amount of data available to them."
It’s OK to ask for help.
Australia in particular faces a shortfall of digital marketing professionals over the next decade. An Economist Intelligence Unit survey on digital marketing in July 2016 revealed that most marketers lack the skill sets needed to understand today's marketing data; this includes utilising big data and properly segmenting data, as well as an understanding of databases and back-end technology.
The survey adds that "82% of marketers state that career skills have changed, with 37% indicating they don’t have the skills required to analyse and understand the vast amount of data available to them."
When you add in the need to ‘work at the speed of Google’, achieving success can be a daunting prospect - and understandably so. The industry moves at such a fast pace that best practices and advice you are being given today could be out of date in 6 months.
How Do We Fix It?
For businesses, this leaves a few strategies to bridge the skills gap and get digital marketing help:
- Build a Digital Marketing Team Internally
- Upskill Existing (traditional) Marketing Staff
- Manage Your Agency Relationship/s As Best As You Can
- Hire a Full Time Digital Marketing Manager
- Outsource or Contract Services
- Which is best for your business?
- And how do you tie it all together to ensure consistency and seamlessness?
Working with a Digital Marketing Consultant
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Working with a digital marketing strategy consultant can provide the spark you need:
Rely on our 15+ years of agency-client experience, working with some of the largest digital agencies in Australia and consulting with a wide range of businesses across different industries to provide unbiased, expert digital marketing consulting advice. We're highly flexible and can work with you for a few hours, or a more regular engagement. |
"An extremely capable consultant… |
Our Services
Just a few ways we help businesses:
Digital Marketing Strategy
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Staffing & HR
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Development Sessions
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"Solutions are spot on the client's requirements... technical and product knowledge are first rate."
- Jim (Managing Director)
Get Help from a Certified Digital Consultant
Complete the form below for a free consultation.
A certified digital marketing consultant (not a sales person) will be in touch to discuss your situation.
A certified digital marketing consultant (not a sales person) will be in touch to discuss your situation.
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As well as being fully Google Adwords & Analytics certified, here are some of our other digital marketing certifications:
