** Updated for 2020 **
(1:30 min read)
It's no secret - Digital Marketing moves fast. Keeping up to date can be challenging.
Thankfully, in 2020 there are a number of well respected and (mostly) free digital marketing courses and training resources available online which are both easily accessible and contain highly current and relevant information.
In places like our home city of Perth, offline digital marketing courses and official training events are a bit scarce, making the option of online training not only quite attractive, but a must-do in order to keep ahead of current trends in the industry.
Whether you are considering upskilling your existing marketing staff or looking into a digital marketing course yourself, we've compiled a clear and easy to reference list of 8 of the best online training resources to check out in 2020.
8 (Mostly) Free Online Courses with certificate of completion as noted
In 2020 Hubspot continues to be a powerhouse of content production, as well as providing excellent free training resources through their Hubspot Academy. Still some of the most up-to-date training material available online today, with certificates of completion to be renewed every 1-2 years.
Hootsuite remain a trusted source for social media specialists - with platform training as well as an assortment of both free and paid social media specialisations, there is something here for everyone.
Google Partners. No... Academy for Ads. No... Skillshop :)
Identity crisis aside, after several rebrands and a huge overhaul of the UI, Google Skillshop remains the best place to get free Adwords certification in 2020 with certificate of completion renewed every 12 months.
Start with Adwords Fundamentals then move into one of the areas of specialisation such as display, search, mobile, shopping or video. Where else to get it but the source?
4. The Digital Garage (by Google)
Hands on course content aimed at those starting out and wanting to either broaden their skills or strengthen the fundamentals with 125 online courses and counting. They even have local coaching available in some areas.
Everything PPC from the basics to more advanced topics that you won't cover in Google's Adwords training. Wordstream also provide a ton of info in the form of case studies and whitepapers to back up their advice.
Udemy is undeniably a massive online resource of training and course content. Check the individual courses and do your research on whoever is providing the course content. Some of these can be less 'official' than other trusted sources such as Google and certifications not as valuable or well recognised.
Moz are one of the few independent trusted authorities on SEO outside of Google themselves.
Check out their SEO learning center or their SEO certification.
As you would expect, the authoritative source for all things Facebook and Instagram.
Every effort is taken to ensure this list remains up to date and current. Information is provided on behalf of third party providers and are not affiliates of MACH Digital. Logos used are property copyright of their respective companies.
If you notice any of the info above has changed, is incorrect, or have any of your own resources to suggest/add please let us know.
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