8 (Mostly) Free Digital Marketing Courses & Training Resources Online

(1:30 min read)
It's no secret - Digital Marketing moves fast. Keeping up to date can be challenging. 

Thankfully, there are a number of well respected and (mostly) free digital marketing courses and training resources available online which are both easily accessible and contain highly current and relevant information...

In places, offline digital marketing courses and official training events are a bit scarce, making the option of online training not only quite attractive, but a must-do in order to keep ahead of current trends in the industry.

Whether you are considering upskilling your existing marketing staff or looking into a digital marketing course yourself, we've compiled a clear and easy to reference list of 8 of the best online training resources to check out.

8 (Mostly) Free Online Courses
with certificate of completion where noted

1. Hubspot Academy

Hubspot continues to be a powerhouse of content production, as well as providing excellent free training resources through their Hubspot Academy. Still some of the most up-to-date training material available online today, with certificates of completion to be renewed every 1-2 years.

Provider
Hubspot
Free/Paid?
Free

Certification
Yes​, including certificate of completion.
Content / Level
Hours of detailed, high quality video resources covering trending industry topics such as Inbound Marketing, Content Marketing, Growth Driven Design ('GDD') and more. 

2. Hootsuite Academy

Provider
Hootsuite
Free/Paid?
​Free content. Certifications from $199

Certification
Yes​, including certificate of completion.
Content / Level
Social Media Marketing on a basic and advanced level, Hootsuite platform training
​(Hootsuite is a platform for scheduling and managing social media accounts)

Hootsuite remain a trusted source for social media specialists - with platform training as well as an assortment of both free and paid social media specialisations, there is something here for everyone.

3. Google Skillshop

Google Partners. No... Academy for Ads. No... Skillshop :)
​
Identity crisis aside, after several rebrands and a huge overhaul of the UI, Google Skillshop remains the best place to get free Adwords certification with certificate of completion renewed every 12 months.

​Start with Adwords Fundamentals then move into one of the areas of specialisation such as display, search, mobile, shopping  or video. Where else to get it but the source?

Provider
Google
Free/Paid?
​Free

Certification
Yes, most ​including certificate of completion.​
Content / Level
Fundamentals through to advanced certifications for Google Adwords and Analytics as well as short form training resources via their LMS.​

** From late 2019 - Google Academy for Ads content has been moved to Skillshop

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4. The Digital Garage (by Google)

Provider
Google, IAB Europe
Free/Paid?
​Free

Certification
Yes​
Content / Level
Free entry-level courses on everything from search to social media, to help you grow your business or career.

Hands-on course content aimed at those starting out and wanting to either broaden their skills or strengthen the fundamentals with 125 online courses and counting. They even have local coaching available in some areas.

5. Wordstream's PPC University

Everything PPC from the basics to more advanced topics that you won't cover in Google's Adwords training. Wordstream also provide a ton of info in the form of case studies and whitepapers to back up their advice.

Provider
Wordstream
Free/Paid?
​Free

Certification
No​
Content / Level
Everything you could possibly need to know about creating PPC / Adwords ads - beginner to advanced level.

6. Udemy

Udemy is undeniably a massive online resource of training and course content. Check the individual courses and do your research on whoever is providing the course content. Some of these can be less 'official' than other trusted sources such as Google and certifications not as valuable or well recognised.

Provider
Various
Free/Paid?
​Varies (some are free)​

Certification
Varies​, some including certificate of completion.
Content / Level
An online education hub with courses on pretty much anything. Over 45000 courses and 15 million students.

7. Moz

Moz are one of the few independent trusted authorities on SEO outside of Google themselves.
​Check out their SEO learning center or their SEO certification.

Provider
Moz
Free/Paid?
Free

Certification
Yes
Content / Level
​Moz a consistently great source of digital marketing (primarily SEO and content marketing) info, broken into beginner and advanced sections. Their blog and 'whiteboard Fridays' have become legendary.

8. Facebook Blueprint

As you would expect, the authoritative source for all things Facebook and Instagram.

Provider
Facebook
Free/Paid?
​Free content. Certifications from $400.

Certification
Yes​, including certificate of completion.​
Content / Level
​The official resource for Facebook and Instagram advertising. Content via LMS, extensive video resources and practice exams are free.

Every effort is taken to ensure this list remains up to date and current. Information is provided on behalf of third party providers and are not affiliates of MACH Digital. Logos used are property copyright of their respective companies.

If you notice any of the info above has changed, is incorrect, or have any of your own resources to suggest/add please let us know.

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