Why Doesn't My Business Show Up on Google Search Results?

2 min read
We find this question comes up a lot. Here's one answer; we hope it helps.

The scenario... 
You've recently created a local Google My Business listing and added your business details to Google Maps, received the code and verified the business.

Then this happens -  
"It's been nearly three weeks and the business still does not show when searching for 'Dentists in Sydney'. I've checked my profile to make sure there are no errors and everything is correct. Why isn't my business showing up in Google search results?"

Displaying Google Results: Two Possible Cases

Broadly, there are two possible cases with this:

1. If your business listing has been verified and you search for your exact business name or phone number, your listing should appear.

2. If you search for a business category or keywords related to your business - such as category, location (for example 'Dentists Sydney') your business listing may not appear. 

​How Google determines which businesses appear in the map listings in the second case is decided from over 200 ranking factors.

The Basic Idea of How Google Displays Results 

It's important to note that Google's algorithm to determine what shows in the map listings and the standard 'organic' listings is slightly different.

When general keywords are used, the results displayed are decided from over 200 Google ranking factors, some of which (in the map display, especially since Google's Possum update) may be more heavily weighted towards location.

And as far as we're aware, simply having a high number of reviews does not mean you will rank higher - though it may contribute to other improved website engagement metrics (click through rate, time on site etc.), so could indirectly impact website rankings.

Beyond this - exploring ways for your business to appear higher in the organic search results listings in Google is definitely moving into the realm of 'SEO'. If high organic rankings are a requirement for your business, it might be worth discussing your options with an SEO professional in your area.

Check this article for more info about what's involved with SEO - including costs, as well as additional explanation and tips on choosing SEO providers.

The video below from Google (as well as this support article) give a detailed explanation and cover some of the other possible reasons why you may not be able to find your business on Google.